Canadian Sport Institute Pacific and Backcountry Brewing Announce First Ever Collaboration Beer – Canadian Sport Institute Pacific

November 13, 2022 – Canadian Sport Institute Pacific (CSI Pacific) is very pleased to announce today’s release of their 1st at any time collaboration beer: Smells Like Opportunity Locker Place Lager, brewed by Backcountry Brewing in Squamish, BC.

Touted as “like a macro beer that basically preferences excellent,” Smells Like Prospective Locker Place Lager is a soccer-themed beer, catching the wave of pleasure across Canada in advance of the FIFA Planet Cup in Qatar, commencing later on this month.

“The partnership on a soccer-themed beer was a natural suit, with CSI Pacific employees having worked intently with the Men’s crew heading to Qatar,” stated CSI Pacific CEO, Wendy Pattenden. “We’re thrilled to collaborate with Backcountry Brewing in getting a way to rejoice the perform CSI Pacific staff have carried out in supporting the guys on their way to the World Cup.”

CSI Pacific have supported the Men’s crew as a result of Physiology, Energy & Conditioning and Sport Nourishment throughout their qualification process and at education camps about the globe. The staff will be joined in Qatar by CSI Pacific Activity Scientist, Dr. Cesar Meylan, who was Very own The Podium’s Activity Scientist of the Year in 2021 for his operate with Canada Soccer.

As portion of the celebration, Backcountry Brewing will be web hosting a viewing celebration at their faucet area for Canada’s to start with video game of the Earth Cup, when they facial area environment #2 Belgium at 11am on November 23. Extra aspects can be uncovered in this article:

Smells Like Potential Locker Room Lager will be introduced Friday November 18th.

This is the initial collaboration in between CSI Pacific and Backcountry Brewing.

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About Canadian Sport Institute Pacific

Presenting globe-class Olympic and Paralympic training environments in Vancouver, Whistler and Victoria, Canadian Sport Institute Pacific ( is committed to Powering Effectiveness. Inspiring Excellence. Doing the job with national activity companies and fuelled by our countrywide and provincial partners such as Activity Canada, viaSport, Possess the Podium, Canadian Olympic Committee, Canadian Paralympic Committee and the Coaches Association of Canada, we are pushed by our mantra to Collaborate. Serve. Innovate. Carry out.

Our team of sport science, sport medication, coaching & existence services industry experts deliver primary-edge systems and companies to athletes and coaches to make certain they have every single benefit to acquire medals for Canada. Find out far more:


About Backcountry Brewing

Backcountry Brewing is a craft brewery situated in Squamish, BC that has been in procedure considering that 2017. Their functions now feature a generation brewery, tasting room, kitchen & retail retail outlet. In 2022, Backcountry options to release above 90 unique constrained launch beers on prime of their yr-spherical beers Widowmaker IPA, Trailbreaker Pale Ale and Ridgerunner Pilsner.


Media Contacts

Noah Wheelock, Normal Supervisor, Business Functions & Communications
Canadian Activity Institute Pacific
Tel: 250.220.2534
Email: [email protected]


Ben Reeder, Proprietor-Operator
Backcountry Brewing
Tel: 1.604.567.2739 (BREW)
E mail: [email protected]